Internet Marketing

Internet Marketing is an umbrella term that includes Search Engine Optimization, Pay Per Click Advertising, Link Building, Article marketing, Press Releases, SEO and more.  The overall objective is to drive qualified traffic to your web site from search engines as well as elevate your site's reputation. 

Driving traffic to your web site isn't enough.  Massive amounts of traffic won't improve your sales or results unless you are able to convert a visitor into a qualified lead.  Once a visitor arrives on your web site you have under 5 seconds to:

• Reinforce that they are in the right place
• Grab their attention
• Persuade them to take a desired action  

Search Engine Optimization

Search Engine Optimization (SEO) is a process by which your web site is fine-tuned to make it visible to search engines for a specific set of keywords in the natural or organic search results. The goal is to get your listing to display as high as possible in the organic search engine results with a well written listing that generates interest and a visit to your web site.  

SEO is a process, not a quick fix.  The amount of time it takes to see results varies based on numerous factors, e.g., competition, age of the web site, content and more.  Find out what a search engine optimizer can do for you.

Pay for Inclusion

The reputation or popularity of your web site is an essential element for ranking high in the search engine results pages (SERPs), especially in a highly competitive field.  When your web site launches it needs links from popular web sites that can be indexed by search engine spiders.  The fastest way to accomplish this is to pay for a listing in major directories.

Paid inclusion guarantees that your web site will be included but does not guarantee placement of your listing.  Listing costs vary per resource.  Writing a listing that appeals to visitors and contains the right keywords is vital to the success of a pay for inclusion program. Once your listing is posted it can be difficult to make changes so be sure that your start with a well written effective message.

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) or Search Advertising targets ads to web searchers when they type in specific terms or phrases into search engines.  Paid search advertising is typically labeled Sponsored Lings and appears before or after the natural listings and in the right column. Pay Per Click Advertisers only pay when someone clicks on an ad.  PPC provides a quick way to generate traffic until your web site appears in the natural or organic search engine results, especially in a highly competitive field.

If you are selling a product with a good margin, a well-run PPC program can be very effective.  Like any other type of marketing / advertising results must be tracked to insure that you are obtaining a good return on investment (ROI).

Your Next Step ...

• Call us at 770-509-7020 to discuss your web site traffic goals