What Can You Expect From SEO?

Search engine optimization is a process that requires tweaking and fine-tuning over several months - it is NOT a one time effort.  An ethical search engine consultant can help you:

• Evaluate your web site architecture to insure that it can be crawled and completely indexed.
• Increase traffic to your website from natural (organic) search listings (not pay-per-click ads).  Increase the number of inbound links to your website or blog from relevant, theme-related directories.
• Write marketing copy that persuades your visitor to take the next step.
• Help convert traffic into sales. SEO also includes an evaluation of how well your website converts prospects into paying customers.
• Measure your ROI and show where you started and where you are today.

Does an Ethical SEO Guarantee a First Place Ranking?

Even an experienced search engine marketer cannot guarantee first place rankings in the major engines.  However a professional, ethical search engine optimizer can guarantee that they will continue to work on your web site until agreed upon goals are achieved.  A professional SEO will establish goals for your project against which results can be measured. 

Unethical marketers who manipulate the search engines with trickery (black hat SEO) may deliver results today but will typically get your web site banned and leave you with a mess.  If your business relies on your web site for leads, sales and a constant stream of business don't jepordize your business and reputation with unethical techniques.  

Read Google's guidelines on selecting a SEO. 

Is Every Web Designer a SEO?

Using a web design firm does not guarantee that your web site has been optimized to rank well in the search engines.  Web design and search engine optimization are two different services.  Ask your designer if SEO marketing and search engine optimization services are included with your design proposal.  If not, you will need to budget and contract for Search Engine Optimization separately. In this case, get the SEO involved early in the design process to ensure that the web site design is search engine friendly.  

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